You can eloquently tell people as much as you like, what you want them to do - but as we all know it won't mean that they will 'do it'. You can scream and shout until you are blue in the face about why they should, but if driven this way it most likely that it will not be done with the correct attention or motivation to do it well or right.
There is (and we all know this) only one way to guarantee a job well done - to get the team, the individual to want to do it, to care about it, to deliver it to the best of their ability.
That is why we must always bring to life each and every message by putting real, relatable, uncomplicated beliefs in every communication or interaction. We must inspire, reassure, congratulate and involve every single member of the team, understanding their separate profiles, attitudes and what motivates them - whether a mature expert engineer or a young welfare operator.
Projects/organisations work best when there is an underlying sense of togetherness and team in everything they do, where there is a strong sense of unity, the understanding of the sum of the parts, the achievement of almost tribal strength. Our job is to make every individual, no matter what their role is, to know that they are an important and valuable cog in what is often seen as a faceless machine.
To achieve this, whilst appearing complex to satisfy so many different demographics, it is often simple, iconic visual styles and physical interactions and messaging that can reach out to so many delivering incredible results.
As an example of this approach, we have just recently been using simple illustration/cartooning to put across the messages in what is often an ironic/fun approach - it is a method that allows for the image to evoke what maybe a lot of people are thinking and not saying. Through this route we can reach out to so many different profiles. Give me a shout if you would like to see some examples.
At this point I always think back to Fawlty Towers and the 'answering questions on the ........ obvious'. Everyone knows and understands everything that is written above but so few implement it - why? Because it is a particular skill that is rare within so many of our leaders out there.
Apart from great visual communications the physical aspect is paramount - that is why now we are working within client organisations under the title of Networkers and Integrators. We identify the profiles, the needs, the temperature, the morale and work with leaders as to what to say to who, when and where. We produce communications of so many different forms and we assist in delivery of the physical cultural needs - all focussed on delivery and the quality of that delivery.
Are your communications just corporate messages? Do you get into the hearts, minds and souls of your team, do you really understand the value chain/consequences related to good/bad approaches. Would love to talk.
M