'The beauty about where I work is the immense sense of team, we are all focussed on the singular aim and our leadership keeps us informed, keeping us on brand whilst ensuring a positive and integrated culture throughout - I look forward to each day. Yes, there are tough days, however given our collective involvement in the brand we all pull together to overcome the issues'
O.K. So I have put up a typical recruitment profile clip - bullshit bingo all over again?
The fact is we now recognise, well we should do, that if we take care of the engine, the tyres and keep putting the fuel in - our vehicle can travel for miles and miles and miles. So why do organisations under pressure rip the wheels off?
In the event that any organisation, brand or project is faltering - the fastest way to put things right is to get everyone to pull together. But no, let's play with the pennies, let's stop the methods that bring the fundamental successes, lets not sort out the pounds - heavens above, that might mean the leaders are at fault...Kill the morale, kill the purpose.
I'm ranting as again I am seeing terrific projects, companies and brands throw the baby out with the bath water, allowing cultures that can take years to form - die in minutes. Suddenly there is high churn, accidents and worse. The productivity levels drop, heads down, negative us and them attitudes ensue - before you know it you are faced with an even bigger problem where the team (once you remember) are the only ones who can pull you out of the proverbial - and the response? 'why should I give a sh..?', they would be happy to see you suffer - back to looking after number one -all that rubbish you talked about/promised in the past was total b....... etc.
My concern is that the simple, cheap, areas of communication and cultural protection/development programmes are often the first things to be cut in times of trouble. Apart from the leadership issues, perhaps if these were working better and stronger - you wouldn't be in this mess in the first place.
Yes, that is what we sell and deliver - so maybe I have a slight leaning - but really, why close the executive doors/ why not rally everyone, get them on side, keep communicating, keep delivering an environment where they want to be - it is fundamental and not that hard - really.
It will also be the basis upon which the pounds will be saved.
It's simple - look after them and they look after you. Think about the brands/projects where you know this works - you all know of at least one - then do it yourself.
Give me a bell sometime
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